Empowering Merchant Partners: StarCharge Merchant Academy Series Events Underway

21 Oct 2026

December 12,StarCharge 2025 Partner Kick-off Conferencewas successfully held in Chengdu, where industry leaders and partners gathered to exchange ideas around two key themes — 'boosting efficiency through technology' and 'upgrading service quality' — using'smart operations'tools to improve business efficiency, and leveraging'smart O&M'to safeguard steady development.

December 26,StarCharge Merchant Academy Kick-off ConferenceContinuing to set sail, the conference extended its footprint to beautiful Changsha, Hunan — at Juzizhou (Orange Isle) — continuing to empower local partners. Experts from StarCharge's Strategic Marketing Department gave a comprehensive analysis of the current state of the new energy and charging pile industry in both the national and Hunan markets, along with precise forecasts of future trends. In this fast-changing era, smart operations have become a core element for enterprises seeking to improve operational efficiency, cut costs and sharpen market competitiveness — a goal StarCharge has long pursued through technological innovation and operational optimization. At this kick-off conference, dedicated sessions were also held on StarCharge's operations products and StarCharge's O&M service system.


Based onthe charging network, the intelligent microgrid and the Mobile Energy Internet— these three networks — StarCharge has made an in-depth strategic deployment, working with its partners to jointly build a global Mobile Energy Internet ecosystem. Through technological innovation, improved operational efficiency and upgraded services, it delivers an outstanding charging experience for users. This vision coincides perfectly with Changsha, Hunan's commitment to enhancing residents' well-being.

Secretary-General of the Hunan Provincial Charging Infrastructure AssociationXiao Jianpingdelivered a speech at the conference. He called on industry colleagues to jointly resist below-cost competition and bring market prices back onto a more rational and healthy track. Meanwhile, relevant Hunan authorities are actively leading the standardization of the charging station industry: by formulating and implementing star-rating evaluations for charging stations and charging-grade evaluation standards, they are further encouraging charging stations to improve service quality and better meet the needs of users.

This initiative aligns perfectly with StarCharge's philosophy of healthy and sustainable development.StarCharge has always worked hand in hand with merchants to jointly build star-rated stations. Relying on StarCharge's station grading rules, it comprehensively upgrades the charging experience — from station scale to equipment, and from amenities to services. StarCharge eagerly looks forward to more merchant partners actively pursuing star-rated station certification, joining hands with StarCharge to cultivate more and better'star-quality stations', bringing users an even better charging experience.


Looking back at 2024, the operations team and merchant partners fought side by side throughout the year, overcoming challenge after challenge together and winning market acclaim. During this time, many outstanding merchants stood out, and the excellent merchant representatives present shared their journeys of running charging stations: 'A new energy company should always put service first and run charging stations with warmth. We know that every user who comes to charge is not only looking to top up their battery, but also hoping for a moment of comfort and care. That is why we launched a weekly haircut day, and we spare no effort on station amenities — from rest areas to convenient food and beverage sales, to 24-hour phone support and daily inspections — striving to get every detail right. Only by putting charging users' needs first can we earn their recognition.'

In 2025, StarCharge will continue to move forward steadily with its partners toward a far-reaching future. On this vibrant land of Hunan, StarCharge is also taking the lead in deploying the microgrid market, committed to building a cleaner, more efficient and more reliable energy supply system. The long journey rides a strong wind; bearing heavy responsibilities, we set sail once again.

Everyone is an entrepreneur