March 8 is International Working Women's Day, and also the day of the second anniversary of the launch of the 'Meilichong' brand. Star Friends who use StarCharge often have surely seen this name to some extent, but many do not quite understand its relationship with StarCharge.
In recent years, driven by China's 'dual carbon' strategy, electric vehicles have developed rapidly, and charging infrastructure construction has become key to accelerating transportation electrification and advancing the green energy transition. Especially today, as the number of charging piles keeps growing, improving the charging experience has become the 'new battleground' on which major charging operators compete.
On March 8, 2021, the 'Meilichong' brand was officially launched. The word 'Meili' in its name is a transliteration of 'MERRY', meaning 'pleasant', expressing the intent to provide customers with a delightful service experience. Since its founding, Meilichong has always upheld this philosophy, continuously focusing on the user charging experience, precisely understanding users' consumption needs, serving users with beautiful environments, and winning them over with premium experiences, while constantly refining and intensifying its efforts in station operation and management, striving toward the vision of 'jointly building China's charging network with the broadest coverage, the best service, and the highest efficiency'. To date, it has grown into the largest operator on the StarCharge platform.
Meilichong stations have been comprehensively upgraded in the aesthetics and practicality of their exterior design, the charging efficiency and stability of their products and equipment, and their hardware amenities and software services, forming a 'home for NEV owners' that integrates charging, car beauty care, dining, leisure and entertainment, and convenience supplies — not only meeting charging needs, but turning charging into an enjoyment.
Notably, backed by StarCharge's strong product R&D capabilities and its own high-quality service soft power, StarCharge's newly developed 480kW super charging piles have begun to be rolled out at Meilichong's various stations. In the future, when Star Friends come to these stations, 5 minutes of charging will deliver 300 km of range.
Combined with StarCharge's DPA dual-layer power pool technology and intelligent cloud platform, charging demands on the vehicle side can be intelligently matched with power allocation strategies on the pile side, improving station operating efficiency by about 10% and making charging even faster. We can proudly say that at Meilichong stations, the wish of making charging 'as convenient as refueling' has already become a reality~
March 8, 2023 marked the second anniversary of the launch of the 'Meilichong' brand. Meilichong celebrated its 2nd birthday in a format combining a main venue with sub-venues and offline activities with online live streams — with Xi'an as the main venue and a hundred cities including Guangzhou, Shanghai, and Hangzhou as sub-venues — connecting loyal users and partners nationwide through fun activities such as on-site Q&A sessions, lucky draws, and charging service experiences. At the event, the commissioning ceremony for the 480kW liquid-cooled ultra-fast charging equipment and the certification ceremony for 10 'Meilichong' brand stations were held simultaneously.
On site, when talking about the charging experience at Meilichong stations, one user could not help but give a thumbs up: 'The most direct feeling Meilichong gives me is peace of mind. Almost every one of their stations has a station manager, and whatever comes up, you can go to them to solve it — it feels like coming home. While charging, there is a place to rest and eat, and if you have the energy, you can take an order on their Pile Owner mini-program and earn some charging service fees. It is a multiple win — something other charging stations simply cannot offer.'
Moreover, on the day of the event, Meilichong opened 38 free certification slots to all charging operators nationwide. Charging stations that obtain a slot will not only receive 'Meilichong' brand certification, but also enjoy the massive charging user traffic of the StarCharge platform, receive technical support for StarCharge hardware, equipment, and cloud platform, and benefit from Meilichong's 300+ mobile and on-site station managers, which empowers station operations in all respects, better improves charging safety, and supports efficient operations.
